Can your wire bra support you like this?

Our wireless bra can. The secret's in the details. Lace is better in three ways other brands can't, or simply won't, match:

  • Gorgeous where it truly counts, as comfortable as loungewear everywhere else.
  • Superb seamless cut, so you don't have to suffer bra lines, bumps, or unnecessary bulges.
  • Thoughtfully tailored to both size and shape, so you can experience support even if your breasts are big, uneven, or point outwards.

Thoughtful innovation for happier breasts

Meet the bra that stopped compromising. Seamlessly transition between work, fun, and whatever else you're up to, thanks to:

Easy Front Closure

Large hooks and eyes for easy on-and-off.

4-Way Stretch Fabric

For a relaxed fit and instant smoothing.

"Soft and Stay" Straps

Wide and soft for extra comfort - gauranteed to avoid red marks and shoulder pain.

It's like a luxury lift for your cleavage.

Why not the best? The Lace Bra is a bra that ticks every box.

  • Fashionable: Imagine the sleek silhouette and the perfect cleavage "pop" it's going to give you. How many new outfits can you see yourself wearing in an instant?
  • Bra-free: So smooth and comfortable, you will forget you're wearing it. Not only will you look great, but you'll also feel total freedom and ease.
  • Luxury fabrics: Our gently elastic, sweat-wicking fabric is boosted with microfiber and elastane so you can enjoy flexible, durable support for years.

Why would you wear a bra that hurts?

Next time you get back home late, take special note of how your bra is making you feel.

Can you feel the hook-and-eye closure in the back? Is it scratchy? Is the wire digging into your sternum? Were your straps slipping all day?

The discomfort you feel is your body trying to talk to you. Here's the promise: wear the Lace Bra, and you won't feel like that ever again.

Excited yet? Make sure you get the perfect size.

A good bra fits you well and supports you gently. No matter the shape or size of your breasts. The Lace Bra is designed to do exactly that - regardless of your unique shape, angle, or size of cleavage. Just follow our three step guide to finding your right size and your new, perfectly-sized bra will be on the way!

  • Step 1: Find your band size - Use tape to measure right at the bottom of your bust, keeping it snug.
  • Step 2: Find your cup size - Hold the tape a little higher and measure around the fullest part of your bust.
  • Step 3: Match it with our size chart to find the perfect fit.


To keep your new bra in the best possible condition - we recommend using a hand wash in cold water. But if you prefer machine washing, please carefully place your new bra in a zippered lingerie laundry bag and place it in a 30°C wash on a delicate setting. Never bleach, iron, or place your bra in a dryer.

The best part about the Lace Bra is that it's an adjustment-free fit! When you get your perfect size, the strecthy straps fit superbly well along the shoulders and sides, never squeezing, only supporting you and your unique shape.

The Lace Bra is one-of-a-kind! Lace Bra is the best of a push-up, a bralette, and a sports bra combined. We rejected all other "normal" categories of bras - because they all had unique problems that we wanted to solve with Lace Bra. There's no other bra like Lace Bra.

Main fabric (microfibre): 73% Polyamide 27% Elastane
Lace: 87% Polyamide 13% Elastane

The demand for Lace Bra is quite incredible. As this is an exclusive edition, any order placed today will take around 10-14 days to be delivered. We recommend that you reserve your spot and order immediately before the wait time increases further.

If you have any further questions, please click here to contact us.


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The Lace Bra at a glance

  • The only bra that ticks every box: Comfortable AND beautiful.
  • Invisible seams - minimal seams for maximum comfort.
  • Does not cause nasty bra lines, bumps, or bulges.
  • Reshape and reduce back fat like shapewear for your bust.
  • Front-closure padded design for lightness and convenience.
  • Soft, breathable fabric so you can stay cool and dry in any season.
  • Click the button below to choose your size.
 € 95.00 
Save 60%: € 37.95

See the Lace Bra in real life

As featured in

"Best 'Stay-at-Home Bra' for 2020."


"The Lace Bra team has ventured into bold new territory during 2020"


"Lace Bra knew that removing underwires was not going to be enough."

- Tech World Insiders

"The result? An adoring crowd of new Lace Bra owners across US, UK, and Europe."